– Look for a direct mail service that doesn’t require a contract. You’re bound to experience some trial and error in your direct mail campaign. But getting locked into a long-term contract requiring a large number of mailings each month doesn’t offer you a lot of flexibility. You need to decide minimum number that makes sense for you and find a company willing to accommodate your specifications.
Even in this age of digital marketing, the traditional sales letter (sent by post) shouldn’t be ignored. For the right business and the right offer, a posted sales letter can have a great return on investment. However, a sales letter needs to be presented in the right way so that it is noticed, read and acted upon. Here are five tips for boosting the performance of your sales letters.
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